TryLive is instrumental to our digital marketing strategy and key to customer conversion in-store
- Philippe Peyrard, COO, ATOL
Atol Group is France’s 5th largest eyecare chain.
In a highly-competitive national high-street market, Atol wanted to stake its place as an innovative brand.
Atol wanted a digital marketing tactic to bolster its ongoing national media campaigns to gain top of mind.
Total Immersion’s TryLive Eyewear virtual fitting technology was chosen to power a web app and an Mobile app to highlight its personalizable eyewear collections and drive both web traffic and foot traffic.
The result was the first company to use a virtual try-on solution online and the first AR app in the mobile commerce space to reach:
- 2 000 000 visitors used the augmented reality module since 2010
- 120 000 downloads on the AppStore since January 2011
The smartphone and web apps both incorporate Facebook and geo-location functionality to share the experience and to drive users to the nearest store.