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Virtual Try-On system

SmartBuyGlasses Optical Group, an early adopter to the online eyewear market in 2006 has constantly used technology to enhance the shopping experience for its customers. One such feature is the Virtual Try-On system which looks to overcome one of the greatest challenges of buying eyewear online; the ability to try-on the eyewear before purchasing.  This feature enables customers to try on over 2500 models from the most popular brands such as Ray-Ban, Tom Ford, Maui Jim and Gucci to more unique designer brands like Celine, Cazal and Italia Independent. The onsite feature is able to provide the customer with a real-time and 3D image of the designer eyewear on their face enabling them to view the eyewear at all angles.  It also has a photo capture feature were the customer can save and send images of them wearing the eyewear to friends and family for recommendations.   

This technology gives the e-commerce eyewear retailer, SmartBuyGlasses, the ability to successfully bridge the gap between the online and offline shopping experience. Enhancing the user experience for the customer not only allows them to find their perfect pair from the comfort of their own home, but also allows them to benefit from the best prices online, largest number of brands and save time.

Not only has this feature increased the convenience of shopping online for the customer it has also shown to have a real impact on the conversion rate;

The conversion rate has shown to increase as high as +241%

About SmartBuyGlasses Optical Group
SmartBuyGlasses Optical Group, operated by Motion Global is a leading global designer eyewear e-retailer, offering sunglasses, glasses, sports eyewear and contact lenses. Founded in 2006 by three young entrepreneurs, Doron Kalinko, David Menning and Tony Zhang they came together with a single goal; to fill a gap in the eyewear market of providing greater choice to the consumer than could be found in a brick-and-mortar store. With no money or funding but with tons of passion and complimentary corporate expertise they started from scratch in each of their bedrooms from Australia, Sweden and Shanghai.The first domain launched was VisionDirect.com.au and the site saw significant sales and showed promise to prove a lucrative worldwide enterprise.

Today Motion Global is a global e-commerce leader in the designer eyewear industry working in 17 languages across over 35 countries. It has operations in China, Hong Kong, Australia, Germany, Italy and the US and employs over 200 people. It is able to provide the consumer with a choice of over 180 brands and 80,000 products. To find out more information about SmartBuyGlasses click here